Computers and IT are very technical, organized and complex fields of work. Therefore the design of the logotype is constructed but also simple and clean. The contradiction of a logotype with straight lines and simple forms will generate the effect of not losing the overview in a bigger project with complex connections. The cold colours like anthracite and light blue were selected to present the high technical part. Special colours like PANTONE were used in the printed identity, to convey the high-value way of working.
Visual Identity & Web Design